PISCO's global expansion

Release date:2021/10/01

Dear valued customer,

We would like to express our sincere gratitude for your continued patronage of our products.
We would like to inform you that we have started using the trademark "碧士克" in China and other Chinese-speaking countries.

1. New Trademark/Logo

The character "碧" has the meaning of "beautiful blue", and the logo mark is based on the image of blue, which is the corporate color of Pisco Japan.

2. Reason and concept of change

It has been confirmed that a large number of counterfeit products displaying the “匹士克” trademark, which was traditionally recognized in the Chinese-speaking world, are circulating around the world. With the establishment of our Shanghai representative office, we will change the trademark used in the Chinese-speaking world to "碧士克" and promote global expansion while strengthening countermeasures against counterfeit products.

3. Date of change

October 1, 2021

4. Package change due to Chinese trademark change

Along with the start of the use of the "碧士克" trademark, "碧士克" will be displayed along with "PISCO" on global packages (makeup bags containing products). (You may receive the product with the conventional package immediately after the change.)

5. Trademarks

"PISCO", "PISCO (mark)" and "NIHON PISCO" are registered trademarks of NIHON PISCO CO., Ltd..
"碧士克" is a registered trademark of NIHON PISCO CO., Ltd. in the People's Republic of China, Hong Kong and Taiwan.

Thank you.

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